This is one of the smartest questions. And its answers are known to the experienced and smartest medical representatives. And one must seek their guidance in knowing the mysteries and secrets of how to maximise sales. First of all a doctor would like to ensure that the medicine which he is giving or prescribing is of an excellent quality. Reliability and reliance on the medicines must be there and there should be highest degree of confidence in the medicines and least degree of risks in the medicines marketed.
There is no other solution for selling more..show more.. present more...and show up more of your products.. and doctors have to be convinced that the company exists.. the products exists..the product is of quality and reliability and it is available and there is no likelihood of adverse reactions in the short and long period. Maximisation of sales is possible through following indicators:
- Ensuring that the product is known to 100% doctors.
- Ensure that the product is known to 100% hospitals and dispensaries.
- Ensure that the product is available easily at the nearest medical shop.
- ensure that the quality of packaging and presentation and ingredients are in order.
- ensure that the doctors write down the prescriptions.
- get the sampled information on the numbers of prescriptions written and byt the doctors and analyze what is the percentage of the products in question for your sales/ marketing.
- ensure that almost all doctors are at the same percentage of prescribing the medicines. the prescriptions should not be skewedly distributed.
- that the incentives are provided in time to the doctors.
- that the product is standing in some way in the eyes of the doctors.
- ensuring that the timely visits are made where prescriptions are moving and also where prescriptions could not move one or other reasons.
drbmsharma.
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