MIS Systems for a Medical Representative

Management systems are must for all organizations of all kinds. Most structured are the MIS systems of an organization, better shall be the analysis, resource depoloyments and their effective use and thus realization of the organizational objectives. Pharmaceuticals marketing is signficant for establishing a long term base market in the minds of the doctors since these shall serve the purpose of the organization for a very long time..may be more than 20 years. So any organization, before interacting with a doctor, must do a very good homework that its first impresssion must be good and second impression should never be lesser than the first impression. That means pharmaceutical function has to improve its marketing and sales planning with the doctors and through doctors. Designing the management information systems of the medical representative is very critical and it must have the following classified information and this must as applicable in terms of quantitative parameters : numbers, value in ruppes or percentages. And the information has to be against objectives, planned and achieved.

• number of visits to the doctors.
• number of visits to the distributors.
• number of visits to the retailers.
• number of visits to the government organizations.
• number of visits to the hospitals.
• new products briefs and number of doctors visited.
• new products brief : segment wise.
• existing products brief: segement wise.
• estimated prescriptions : area wise.
• estimated quantities to be sold.
• estimated value realizations.
• stocks with the distributors : quantity; value item wise.
• stocks likely to be exhausted: quantity;
• stocks : non moving items.
• stocks : likely to expiry.
• stocks damaged.
• distributors complaints
• retailers complaints.
• doctors complaints.
• hospitals complaints.
• negative remarks against the products.
• negative remarks against the company.
• positive remarks against the products.
• positive remarks against the products.
• e mails received.
• mails replied.
• telephones done.
• monthly targets
• targets achieved.
• weekly targets
• weekly targets achieved.
• estimated sales of the territory in next three months.
• etc.
• etc.

drbmsharma.