Role of the Medical Represntative

Medical Representative is a person, an entity and a personality which the organization appoints on its behalf. Truly speaking, the medical representative represents that organization and this aspect should be well rooted in the minds of the medical representative and the same must be remembered by the institutions which interact with the medical representative. From this perspective, the organizations have not recognized this perspective; still it is a fact that MR forms an important ingredient of the marketing and sales. In the marketing organization, MR is the foundational structure and architecture.
Listing the Role of the Medical Representative :

• To understand the product brief and communicate the same to the relevant public namely doctors, compounders, nursing staff; hospital institutions and distributors and retailers.
• To have reliable market intelligence on the pharmaceutical formulations.
• To analyse the sales data in terms of value, quantity and other parameters.
• To promote the market share of the product.
• To promote the brand loyalty.
• To promote the company image.
• To act and be alert during product recalls and adverse reactions.
• To ensure that the customer complaints are effectively resolved.
• To ensure that medicines are available at the required locations through information sharing with the logistics and distribution.
• To ensure that prescriptions move in more numbers.
• To keep updated the self and the doctors.
• To provide the physcians samples.
• To report the market and sales estimates, forecasts and actuals to the organization.
• To provide full support in product launch.
• etc. etc.

Why Personnel Opt for Medical Representative Position :

• In a country like India, it is very difficult to attribute why the personnel opt for medical representative position. And it shall be worthwhile to know from the mouth of the medical representatives how and why they opted for this job.
• There are a number of reasons for becoming the medical representative and a definite conclusive answers can never be given.
• It is a challenging assignment.
• For graduates in science and pharmacy this is one of the most suitable opening.
• It is based on their performance.
• It provides ample opportunities for growth of the income and hierarchial growth.
• With experience and competence, personnel can rise to the higher positions in the marketing and sales.
• This helps in establshing good social contacts with the doctors, distributors.
• This is an open ended job. Where it is the responsibility of the self to ensure that responsibilities are shouldered.
• This is a performance based assignment.
• There are alternative companies employment opportunities for higher income while the working package and energies may be more or less the same.
• Medical representative job commands social respects since you work for a very professional industry.

Qualities of a Good Medical Representative :

• Highly active.
• Informed.
• To the point.
• No time wasters.
• Persuasive.
• Open minded.
• Leadership.
• Self leadership.
• Motivated.
• Excellent in manners.
• Excellent in communication.
• Excellent in sociability.
• Committed for excellence.
• Committed for performance.
• Committed for promotion of the brand loyalty.
• Committed for promotion of the company image.
• Accurate in information collection and dissemination.
• Good analytical bent of mind.
• Acts on customer feedbacks.
• Acts on Customer complaints in time.
• Prompt in provide information and services.
• presentable.
• Presentable personality.
• Dynamic.
• Good listener.
• Non argumentative.
• Logical.
• Systematic in thinking and action.
• Works as a effective team member.
• etc
• etc.