A well thought process is required to structure out the process of induction training. And in designing the induction training module, a thought process is required to include a number of aspects. While essentially there should be a common minimum ingredients of the induction training, still a fact has to be remembered that regional profiles of the pharmaceuticals marketing should not be overlooked. The organization must have a well defined market research analysis and stratified market segments for its pharmaceuticals formulations and allied products and that product wise, therapy wise and other perspectives. When coming to the induction trainig, the moment positional employment aspects of the medical representatives are considered, after a point his orientation should commence on the regional marketing fundamentals and his slow introduction and exposure and response to the marketing needs from regional perspectives. In an organization, these are the departments and all of them are required to participate :
Quality Unit.
Quality Assurance
Quality Control.
Pharmaceutical formulation development.
Medical Diagnostics.
Regulatory Compliance.
Materials/Distributions/ Good Distribution Practices.
Marketing.
Market Research.
International Export Marketing.
Imports and their Marketing.
Materials/Purchase.
Human resources.
Personnel and Administration.
National Regulatory Compliance on matters of personnel and administration.
Environment, Health and Safety.
Strategic Energies/ Risks Management.
Company Secretary.
Finance.
Projects.
and
others.
All of them have their own signficance on providing the inputs for induction training. And all these functional heads have to list out what is that information and requirements which they need to get collected and complied from this vital field staff. For example, the distribution problems of the medicines and their quality risks during distribution need to be ascertained by a viable mechanism through this staff only so better packaging designs could be considered. And such data and inputs must be gathered during annual or biannual refresher training.
To be continued further.
drbmsharma.
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