Marketing Kit of the Medical Representative.

Marketing kit assumes a great significance in marketing and presenting the product and service to the doctors and hospitals and institutional segments. Of course, the personality aspects of the medical representative are critical but in that personality the supporting presentation tools and resources which we call as marketing kit is very important.
Defining the Marketing Kit : A list of the items alongwith its carrier which normally the medical representative takes alongwith is known as a marketing kit. Normally, it is a specific shape leather bag which medical representatives take with them. And almost there is hardly any difference between the leather bag of the medical representative of one company with that of another. In the marketing kit, now is also included the mobiles, ipods, the laptop. Mobiles, ipods and laptops ( preferably with two screens); and other items.
The size of the marketing kit, its colour codes, the company logos, even the name of the medical representatives, and other aspects. At the moment, the company's have not very clearly defined several aspects associated with the marketing kit. Now let us take these items one by one:
a. Hand Leather Bag: Specifications loosely defined. And bag polishing and maintenance and replacement frequency not determined and not reviewed. What the medical representatives keep inside, that is also not at all or loosely defined. However, these are critical aspects since it all conveys company image and quality of that medical representative.
b. Visiting Cards.
c. Daily planner.
d. Daily report format.
e. Physicians samples : here extra precautions are required, that when meeting a given doctor, the products of his relevant need to be taken out and not other items which may waste time or put the doctor under boring embarassment.
f. Gift items for the doctor if any.
g. Promotional Stationery/ product catalogues : for demonstrations and product catalogies for giving it to the doctors.
h. Video Film/ Video CD.
i. other items.

Senior supervisor present in the town must inspect and get edited the medical representative kit and ensure that it serves in building the image of the pharma organization and that also of the medical representative.

drbmsharma.