Listing the responsibilities of a medical representative

Each one in the marketing organization has a responsibilities, role, authorities and accountabilities. In this submission, the responsibilities of the medical representative (MR or mr ) have been described. These may or not be matching with each MR of each organization. These are simulated account of responsibilies and these are as under :

1. To be committed for the organization's vision, mission and quality and other management policies.
2. To be committed for the marketing policies of the marketing and sales department.
3. To be a man of commitment, values and always eager to learn and correct the self and set a process of improvement in the efficiencies and energies in the self.
4. To ensure that the territory and market shares for which he is responsibile show continual improvement in the sales in terms of quantity and values and the incremental rate of growth of sales in money and real terms is positive and encouraging.
5. To ensure that the market share of the respective products and brand does not decline.
6. to provide timely meaningful information on the products comparative qualities packaging etc. vis a vis consumers/ doctors views and retailers' views and provide such accurate and unbiased inputs to the marketing function which in turn shall use that input for continual improvement in the quality excellence of the marketing functions.
7. not to use any unlaw means.
8. not to commit any legal non compliance of any kind.
9. to comply all regulations relating FDA Drugs and Cosmetics Act and Rules and all rules relating good distribution practices.
10. to ensure timely planning and execution of daily schedules and reporting the MIS to the senior management.
11. to keep adequate inventory of leaflets, visiting cards, physicians samples, product catalogues and ensure that these are of good quality and physicians samples are not outdated or to be expiring;; these must be of recent batches; and that the physcians samples are good in quality, printing, packaging and ensure respect for the product in the eyes of the doctors and supporting staff.
12. to ensure good dressing codes at all the times.
13. to ensure right quality communcation.
14. to ensure that to the point talks are done and no time wasting is done.
15. to ensure that his attitudes are unbiased and has no favouritism.
16. to implement the company's incentives policy in the most honest and committed manner.
17. to ensure highest effective mobile communication with relevant consumer segments the medicines outlets, the hospital and doctors.
18. to continuously upgrade the self on the communication abilities.
19. to demonstrate leadership in marketing and sales.
20. to do a thorough job in understanding the technical and therapeutic applications of the medicines to be marketed and provide balanced and accurate information to the doctors and other relevant segments.
21. to have customer feedbacks and report the same to the functional head.
22. to have feedbacks of the retailers and report the same to the functional head.
23. to do the analysis of data on the marketed medicines; doctors visits and correlate the sales and visits effectiveness.
24. to be proficient in computers, analysis, MIS and communications and product information.

drbmsharma.