Wednesday, April 21, 2010

Process Mapping: Induction training of the medical representative

Induction training of the pharma marketing human resource or medical representatives is required to be a well defined process. It must list clearly the inputs required and outputs to be achieved and how such outputs and deliverables shall be achieved. A general induction training of the employees by the human resources department is a separate process. What is being discussed here is the induction training of the pharma marketing executives, officers and supporting resources as the base resources for achieving corporate sales and business objectives.
A medical reprsentative is an employee and the key element of the marketing and sales function. Therefore, first his induction training is required as a general employee and this job normally is required to be coordinated by the human resources and /or personnel department. Once the medical fitness criteria is over and the employee reports for duties, day one becomes the basis for association of the new incumbent with the organization. HR must know when so and so is required to join or otherwise what date he has informed for joining the offices. As a general mangement system, the HR has to document and implement the procedure how well the employee shall be received at the gate. And what sort of unexpressed embarassment the employee has to face from the security staff and personal staff of the HR function. HR has to clean up and re clean up and calibrate and recalibrate its own function first. Any indifferent or little negative attitude of the HR and security department sets the process of making up the mind that whether the employee has come to the right organization, right department and right management resources. In fact, both are directly correlated with each other. The quality of the top management; the quality of the top marketing and sales departments and the quality of HR department is critical and correlated. And this sets the process of putting the best. If the organization is attempting to get the best out of suspecious natures, whip methods and others then the organiation is likely to have a long term incremental accelerated growth. The moment one analyzes the incremental growths of the companies relating incremental sales, it shall become obvious the quality of all three ingredients: the quality of the top management; the quality of the marketing function and the quality of the HR department.

Induction procedure should be well defined from this perspective. Taking into account this aspect, the general training contents of the induction training would include the following and this should be addressed only by the head of the respective functions. And there also sharing the information with the new inducts has to be a cordially shared values of the organization. Further to this, most of the organization through the world have defined initial 2-3 days for general induction training and then somehow this is completed without considering whether the justice has been done or not. People join and these are forwarded to logical listed department heads like flowing water drops and sometime this author wonders what really goes on and happens. HR must conduct a survey on the level of input satisfaction received from the employees during induction training, not after completing induction training ( since at that time no employee shall give a realistic feedbacks). Alternatively after taking such feedbacks the HR must re survey the inputs of the employees at the time of exit and revalidate the previous data and this data and thus take preventive actions that induction training remains and serves as a process for delivering useful information which again serves as the basis. There is hardly a point in telling to the employees..Look this is our quality control laboratory.. and then the employee walks in the corridor of the quality control..peeps on the people working and sees certain instruments workings and so on. The head quality assurance and quality control must provide information on quality control in such a manner that it is helpful for marketing and sales purpose ; promotion and awareness.


drbmsharma.
22/04.2010

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